About Lifetag


Since 2008

From Susan Eisen, LIFETAG Medical ID creator, designer, and company┬ápresident am a professional jeweler, and for the last 8 years, I’ve had Type 1 diabetes. While I know I should wear some sort of medical ID jewelry, I have always strongly disliked everyone on the market. The medical IDs available either looked too cheap and ugly, or, if it looked like fine jewelry, the medical ID would be masked, and would be impossible for anyone to see my medical condition. Most people, including me, feel that having diabetes is a private issue and don’t want everybody to know. This was my dilemma.

Medical ID Jewelry

Up until now, the medical ID jewelry available had not been designed to discreetly alert people who need to know about your medical condition. Because it is so noticeable, it arouses unnecessary sympathy from others about one’s medical problems.

Besides, the real reason I was convinced to design my own medical ID jewelry was that the medical ID jewelry on the market would break easily and was always showing up in my jewelry repair shop. People were upset because their medical ID was constantly breaking, and worried that if they had to leave it too long, their medical condition would go unnoticed.

Jewelry Design

As I mentioned earlier, I am a jeweler. So I said, “Who’d be better than me to design a medical ID that would make people feel safe, be invisible to the public eye, and yet do its job?”. Putting my jeweler’s mind to work, this is what I came up with after four years of research and development…LIFETAG Medical ID. Susan Eisen Fine Jewelry and Watches was founded on May 8, 1980 by Susan Eisen. Her credentials include Graduate Gemologist, GIA, Certified Gemologist Appraiser, AGS, and Master Gemologist Appraiser, American Society of Appraisers. As a diagnosed diabetic, Ms. Eisen wanted to help others, as well as herself, be able to find and wear stylish medical identification that could also help save your life in case of an emergency. With this idea, LIFETAG Medical ID was born.